Not yet’s song “Hirahira” earns tie-in with NTT Higashinihon

Not yet’s “Hirahira” has just been confirmed as the CM song for NTT Higashinihon’s upcoming commercial!

The telegram company wants to encourage people to send telegrams this spring – a time of festivities and graduations – and will be employing model/actress Hashimoto Ai, who will be graduating from middle school this year. In the CM, Hashimoto is moved to tears by a surprise congratulatory telegram.


“Hirahira” is the B-side to all versions of the AKB48 sub-unit’s debut single, “Shuumatsu Not Yet,” which will be released on March 16th. The CM will begin airing nationwide and over the internet on March 5th, while a “making-of” video will also be uploaded onto the official site at a later date.

source: tokyohive